It’s 2013! And for the past few years, consumer and audience behavior are changing and so should your marketing strategy! Your Marketing 2013 plan should include Inbound Marketing strategies as a very important agenda. It’s where everyone is heading and it’s better to get ahead of the others.
Marketing trends may have changes and it would be more about connecting, engaging and reaching out to your market on a regular basis. And that’s what Inbound Marketing is all about! People would not just connect to your product or brand, but will also connect to you on an emotional level.
Having an online business also entails a much wider variety of audience that you can possibly have but the problem is that it is so random that it’s almost impossible to actually target them. That’s why the very core of Inbound Marketing is to make informative and entertaining content that your target market is possibly “looking for”.
Here are other reasons why inbound marketing strategies should be incorporated in your business this year.
1.) Consumers are becoming choosy and impatient when it comes to ads.
Consumer and audience alike had been trying to avoid TV and radio ads over the past few years. Who wants to see a product promotion that one does not need? Moreover, it is a major interruption to their favorite TV or radio program. So nowadays, new technologies like MP3 players, DVDs and online TVs are much preferred by people who want their own uninterrupted entertainment at their own time. If that’s the case, how could you possibly reach your market?
And that’s where Inbound Marketing or Content Marketing comes in. Providing useful, educational and promotional content for your product comes in handy to every consumer who needs the information. In that way, your marketing strategy is not interruptive and consumers are more willing to actually buy your product because why would they look for any information from it in the first place?
2.) More and more consumers opt to find information online.
It cannot be denied that online marketing would really involve a content marketing strategy. Looking for product reviews, product information and business information are now mostly done on the Internet. And if your presence is not there, then you’re greatly missing the game. Producing useful and relevant content is the very core of inbound marketing strategies.
3.) Inbound Marketing is relatively affordable compared to the old-timely outbound marketing.
So what’s more expensive, a writer’s fee or the talent fee you pay to a celebrity or personality just to endorse your product? Well of course, a writer’s fee is much lower compared to that of a celebrity’s talent fee. Aside from the talent fee, there’s still a production fee and airtime fee which are totally off the charts.
On the contrary, an inbound marketing service only needs a few handfuls of experts to create successful and readable content. Moreover, airtime fee is no problem because there are many online sites that can be used for free. But if you want to take your business to another level and decide to get a website, there’s a fee no doubt, but it’s still significantly lower compared to TV or radio airtime fee.
So marketing in 2013 does not need to be extravagant, expensive or star-studded, it only needs to be simple but very relatable to the emotional and the social needs of your market. It’s time to connect your products or services to your common consumer and interact with them on a more personal level.
If you need to talk to an Inbound Marketing consultant to know which strategies should be applied to your business, then you can contact us here and our team can help you out!