Unlike the conventional marketing, inbound marketing caters to small and big businesses alike. With the help of the Internet, inbound marketing campaigns are maintained at a cheaper cost and thus it is very appealing even for small-time businesses. Yet like every marketing plan, affordable inbound marketing also needs the right people and the right tools to be carried out well. So if you are eyeing on an affordable inbound marketing agency, make sure they have these qualities.
1.) A Creative Communicator.
Inbound marketing deals with content. In fact, it is sometimes called as content marketing because it uses such to reel in consumers. Blog posts, website design, social media posts, videos, graphics, white papers and webinars should be informative and entertaining at the same time. Your inbound marketing agency should think ahead of the times- they should come up with content that will be later searched up by consumers so that you can stay on top of your competitors. Creativity should be used throughout to connect and communicate with the market.
A lot of your competitors will surely be out there in the Internet, and when people search for your kind of products or services, which will they find first? Of course, you want them to find you and connect with you first. Your chosen affordable inbound marketing agency should also be experts in the search engine optimization (SEO) field. SEO helps your blogs or websites to rank higher in search engines like for instance, Google and Yahoo. The higher the rank, the better. The higher the rank, more chances of traffic.
3.) Measures Progress and Follow-up Leads.
After coming up with good content and optimizing the visibility of your page, the job does not end there. An inbound marketing agency should maintain and update the page, measure traffic and progress and should follow up leads through email or phone calls.
Many agencies offer affordable inbound marketing services with all the three qualities included, but of course you should be careful in picking up the right one. Usually, inbound marketing agencies offer packages that ranges from 200 dollars to 700 dollars more or less. To pick the right package, keep in mind what your company really needs and aims for or better yet, consult an inbound marketing specialist to help you give insights on what your company should do. Inbound marketing agencies can also adjust and customize their service packages to best cater the needs of your company.